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The secret of what people want

There is no short answer, or correct one for that matter, but there are some patterns. It's basic marketing 101, that people want what they can't have, what they friend or neighbor has, what society says the want...  Inspired by Andrew Kim road to success, by criticising Microsofts awful design, I've decided to write my view on the stupidity of asking people what they want. Because in reality people don't know what they want until they see it. It's the designers job is to make something that people would want and is on the marketing guys job  to sell it. Basically what I want to say is that all the research that companies like M$ do are rather pointless. If you try to design something by asking people what they like, it will end up looking like rainbow colored crap. That's why you hire a professional designer, who knows what he's doing. Apple has done that for ages and so did other companies that don't have a billion dollar market monopoly. This  from someone who still uses Windows to develop in Rails and who has a long going bet not to buy any Apple product.
Linux, the still most stable OS on the planet, has a similar problem, they just don’t seem to care about getting more users by improving the UI. Every distribution and every GUI engine for Linux looks the same unprofessional designed crap. Ergo if you want a unix core and decent looking UI a Mac is the only option.
Peoples opinion should be used with extreme caution. There are cases where it seems like isn’t used enough. A perfect example is user feedback on existing products.
I failed to shrink all this into a tweet, so my first blog rant was born. If you agree or don’t post a comment below. If I get some response on this I might do more. I hate most things and have an opinion on everything so the material for future posts is limitless.

P.S. The picture is one of the first results of googling “rainbow crap”.

22 Jan 2013 at 15:04